Marketing Manager Job

Company: Jack Farrell & Associates
Job Title: Marketing Managers (Academic & Corporate Markets)
Company Description: Executive Recruitment firm representing publishing, medical education and new media clients.
Pay: $70,000.00 - $85,000.00 Per Year
Referral Description: Profit sharing plan - Employees
Job Description: Our client, an online resource for engineers, seeks two marketing managers. One for the academic market and one for corporate.

The right candidates will be given the freedom to drive their own programs and influence our client's marketing vision as they make meaningful impact on our business and build the skills essential to advance their careers.

The Marketing Manager will plan, execute and manage marketing activity to achieve business objectives and revenue targets.

Key responsibilities will include:
• Development and execution of marketing programs which will support new product sales or increase the utilization of product among our installed customer base.
• Develop compelling materials including support lead generating and nurturing efforts
• Develop marketing communication materials which may include selling aids, brochures, customer presentations, sales letters, white papers and product demos.
• Contribute to customer communications plans and execute activities which may include product release communications, customer newsletters and press announcements.
• Execute market research activities and competitive evaluations.
• Evaluate effectiveness of all charged marketing activities using data and recommend modifications and improvements to programs.

The Marketing Manager must be eager to learn and be willing to test, measure, analyze and adjust.

Our client offers a comprehensive package of benefits including medical, dental, life insurance, disability, vacations, and a 401(k) plan with a company match.