Marketing Manager Position

Position : Marketing Manager Salary : 70K

Location: Montclair, NJ (easy reverse commute, no car needed, 1 block from the train)

Description : Fast-growing internet retailer is looking for a Marketing Manager responsible for managing retention initiatives. Responsibilities will include planning and executing CRM and email marketing campaigns including: • Plan and implement delivery of targeted offers to reduce attrition and drive purchase of higher margin products • Support development and implementation of other retention programs, including rewards program and relationship-building efforts • Manage and optimize Pay-per-click Search Marketing to drive both acquisition and retention The successful candidate will have a degree from a top school and at least 2-3 years previous experience in direct marketing, preferably with online/e-commerce marketing experience.

Contact : donnan@lpalmer.com

Susan Roane's Blog

As you all know, Susan will be speaking at our first NYU sponsored alumni event and here's her blog url in case you want to check it out before you come and here her speak: http://susanroane.blogs.com/. Enjoy and hope to see you on the 17th. If you haven't RSVP'd already, please do so.

Good night.

Updates on meetup and more

Hope everyone had a great summer.

Our next meetup is fast approaching and we have a new venue booked: the Chill Lounge at 329 Lexington Avenue at 39th Street. We have their back room booked and it's cozy and got plenty of space, so Joanne, Ania, and I hope to see you there. Drinks are half off if paid in cash...and we may have some current NYU Publishing students stopping by as well. Also, if you have a question you'd like discussed at the round robin portion of the evening, just e-mail me or post it to the blog.

We've also booked a great speaker for our first larger event, to be held at NYU's Torch Club on October 28th. Susan RoAne has owned a speaking, consulting, and coaching business for over two decades. Known as The Mingling Maven, she has sold over a million books and speaks at organizations and corporations across the country. She lives in the San Francisco/Bay Area. Below is an article written by Susan; enjoy and be sure to come hear her speak at our event.

FACE TO FACE in Sticky Situations
By Susan RoAne

In most aspects of our life, we're confronted with various face to face situations that confound and confuse us. How we deal with the variety of people who have different interests, opinions, styles of communication and value systems than we do reflects on us. In this article based on my forthcoming book, FACE TO FACE, I highlight some of these baffling moments of misery, the cornucopias of confusion, and offer possible solutions.

Peter Palmer, of Palmer Command Productions, refers to these sometimes trying, sticky situations as character building moments: “I built it into my wedding vows. Rather than saying 'in bad times' (for better or worse), I adjusted it to 'in character building moments'.” That's a good way to look at these challenging situations and a fine way to begin wedded life.

Agree To Disagree

Not everyone we work with or play bridge or soccer with is going to hold the same opinions as we do. More likely, many people we meet will be of different opinions and beliefs. It can be uncomfortable if we're in a face to face conversation and find we're talking to our polar opposite about war, political candidates, health care or even a favorite actor, team, restaurant or model of car. When it's apparent that no one is changing his or her mind, move the conversation to another more neutral topic. The solution: simply agree to disagree and find another shared topic of interest. “It looks like we have different and strong views and neither of us is going to change, so . . . How 'bout dem Bears?” Said with humor, that comment pokes fun at fallback talking points, and the segue has been made.

The One Uppers And The Put Downers

One sticky situation made it clear to me that I ought to solicit others' ideas, strategies and opinions. It's how to handle the person who is the putdown artist or the critic who manages to make the barbed comment . . . in front of others.

One effective way I learned to respond to hurtful and/or pointed comments is to simply look at the person and quietly say, "Ouch!" It's a word that unmistakably implies a transgression and it's an unmistakable "I" message. Too often we let people get away with demeaning comments, rather than deal with them immediately, face to face. My team – Jeff Munks, Brad Oberwager and a New York based editor friend – has different methods of dealing with the One Uppers and Put Downers, who not only cross our paths but also cross us.

To the One Upper, Jeff, Deputy Executive Learning Officer for the Navy, will respond, "Wow, that's fascinating," and then politely move on. The Put Downer is told, "Gee, I'm sorry you feel that way," and then Jeff exits. Jeff prefers being in an environment where people are engaged in making others feel good. "Hanging around people who don't share that value is something I won't do." Brad Oberwager, CEO of Sundia Corporation, and a successful serial entrepreneur, offered a different viewpoint. According to Brad, it's a matter of uneven power/socioeconomic situations. "If I'm in the stronger position and someone says something negative, I call them on it right away, 'That was an unpleasant comment,' or 'Was it your intention to hurt me?' The direct approach is wickedly effective."

What if Brad is not in the stronger position? "I smile, look them in the eyes and say, 'Fortunately my confidence is high enough that I don't need to respond to your comment.' The underlying insult is that they have a lack of confidence and that they need to put me down. When an offensive comment is made in a situation where we're equals, I'm very direct, 'That sounded like a nasty comment; maybe I didn't understand what you meant.' Often I turn my back on the person and walk away." Having a response in mind for these situations prevents us from being caught off guard and rendered speechless. If we're walking on eggshells around someone who consistently one ups or puts down, not being around them is a good option.

My New York based editor friend, is a great "Southern gentleman," who usually stays out of conflict. "If the offensive comment is in a work situation, I don't say much in response, and I let my work speak for itself. If someone makes an offensive remark in my personal life, I'll usually challenge that person or say something that expresses my shock or that I'm offended."

There is a caveat to our handling of these conversation killers, a truism left over from my teaching days. The instigator doesn't get caught, but the retaliator does. Remember those moments? "But, teacher, Johnny hit me first," spoken after the teacher catches Billy returning the punch at Johnny. The same dynamics can apply to the verbal retaliator, especially if people didn't hear the instigator's comments. We should be sure to assess each situation before we decide how to respond or react.

Silent Approval

The dilemma: are we silent or do we address the offending remarks? If we're silent, do we give tacit approval to the offender? Yes. When we call people on their stuff, we set boundaries. That's another lesson to be learned from teachers. When you have standards of acceptable behavior, the rules, the students know the parameters. No question that they test those rules, but they know which are the bad behaviors and, more importantly, their consequences. My last year of teaching I whittled my rules down to one rule: The Golden Rule. It may have taken a month or so, but my five different classes of students knew HOW they had to behave and what would happen if they didn't. Frankly, it isn't as easy to rein in adults. We can't send them to the principal's office, although there have been times I wished I could do just that. But, kids and adults who push boundaries try to get away with as much as we will let them.

RoAne's Reminders

* Have several generic remarks in your conversational quiver so that you aren't caught off guard.
* Use "I" messages. "I'm surprised, disappointed, perplexed that you..."
* For the consistent One Upper, bring his/her behavior to his/her attention. "I had no idea our vacations (cars, computers, bonuses, sales purchases) were a contest."
* To set boundaries and let people know they've transgressed, by not smiling when delivering your comment.
* Saying nothing is only silent approval when also nothing is done.
* "Old school" doesn't permit bad words about good people.

For those of you who are part of the LinkedIn group, LinkedIn now allows discussions to take place on the group page, so if you'd like to ask members a question, that's a good place for it. And as with this blog, you can sign up for e-mail notifications when a new discussion topic is posted. If you're not part of the LinkedIn group, just send me a request to join and I'll be sure to add you.

Enjoy your weekends and see you soon.

Katie Walton asked that I post this job:

ASME, a world-renowned leader in the mechanical engineering field will be looking to fill the position of Business Analyst. ASME, a not-for-profit educational and techni­cal organization headquartered in NYC, has 127,000 members worldwide, 5 loca­tions in the U.S. and 3 overseas, over 300 employees, and $70 million in revenue.

The Business Analyst performs a combination of roles and tasks to assist in the on-going development and expansion of several in-house applications. The position requires the ability to maintain and document a software application project from specification through final release in addition to training new users on the system. This includes:

• Analysis of business and end-user needs
• Writing business requirements and specifications
• Facilitation of projects based on unique schedule and resource needs
• Liaising with programming staff during development
• In-person and web conference training for end users
• Process documentation for users

Computer skills required:

• Microsoft Office (Word, Excel, Access, Visio)
• Adobe Acrobat
• Basic knowledge of computer systems

This position requires a Bachelor's degree plus either technical writing experience or experience in a web application development environment. Advanced degrees considered in lieu of some related experience. Additionally, ideal candidates will have:

• Very strong written and verbal communication skills
• Technical communication skills a plus
• Basic public speaking skills
• Basic understanding of databases
• Familiarity with membership-based organizations
• Familiarity with standards development or technical publishing a plus

Some travel required.

If anyone is interested in applying, or has questions about the position, they can email me at waltonk@asme.org. The job is also posted on NY Times/Monster at http://jobview.nytimes.monster.com/getjob.asp?JobID=65136592

Marketing Manager Job

Company: Jack Farrell & Associates
Job Title: Marketing Managers (Academic & Corporate Markets)
Company Description: Executive Recruitment firm representing publishing, medical education and new media clients.
Pay: $70,000.00 - $85,000.00 Per Year
Referral Description: Profit sharing plan - Employees
Job Description: Our client, an online resource for engineers, seeks two marketing managers. One for the academic market and one for corporate.

The right candidates will be given the freedom to drive their own programs and influence our client's marketing vision as they make meaningful impact on our business and build the skills essential to advance their careers.

The Marketing Manager will plan, execute and manage marketing activity to achieve business objectives and revenue targets.

Key responsibilities will include:
• Development and execution of marketing programs which will support new product sales or increase the utilization of product among our installed customer base.
• Develop compelling materials including support lead generating and nurturing efforts
• Develop marketing communication materials which may include selling aids, brochures, customer presentations, sales letters, white papers and product demos.
• Contribute to customer communications plans and execute activities which may include product release communications, customer newsletters and press announcements.
• Execute market research activities and competitive evaluations.
• Evaluate effectiveness of all charged marketing activities using data and recommend modifications and improvements to programs.

The Marketing Manager must be eager to learn and be willing to test, measure, analyze and adjust.

Our client offers a comprehensive package of benefits including medical, dental, life insurance, disability, vacations, and a 401(k) plan with a company match.

Next Two Meetups

We'll be having our next meetup on September 17th, with more opportunity for socializing, networking, and discussing the latest round robin question.

Along those lines, if you have an industry-related question you'd like to discuss with alumni, and a favorite Manhattan bar/lounge that has a quiet private area we can rent (for cheap), let us know.

We will also be having an NYU-sponsored event on October 28th, which will be open to all NYU alumni and will feature a guest speaker as well. More information to come.

And since we want alumni getting involved, if you work with someone you think the alumni would love to hear speak, and/or would like to suggest someone we can invite, please let us know.

So save the dates; share your ideas with us; and Joanne, Ania, and I look forward to seeing you there.

Good night.

Editor Position

Position Summary

This position is responsible for developing books from concept to completion within editorial guidelines and quality standards set by the Executive Editor. The Editor handles the day to day business of selected series, providing hands on editing and writing as required, as well as working with in-house staff and outside resources for those series. This position reports to the Executive and/or Senior Editor.

Key Accountabilities

• Develop select series/individual titles from bookmap, writer’s guidelines, and prototype through final files, ensuring that end product is on schedule and meets all state and editorial standards.

• Provide editorial direction and feedback to writers throughout the writing process, collaborating with writers and in-house staff on text, special features, as well as on photo and art specs.

• Edit and/or write whole or partial manuscript, assuring accuracy of content, including text, images, illustrations, answer keys, glossaries, and correlations as required and necessary.

• Edit all page proof rounds with input from content reviewers, fact checkers, proof-readers, copy-editors, writers, and supervisory staff.

• Work collaboratively and collegially with all departments, and attend status meetings for select series, providing ongoing solutions for keeping high quality books on schedule.

• Collaborate with Executive Editor and team as needed on problem books, providing hands-on editing and rewriting as required.

• Assist the Executive Editor as needed.

Major Challenges/Decision Making Framework

The major challenge of this position is to meet all deadlines with quality editorial work, which may include writing/rewriting, to ensure that books are well-written, emotionally engaging, and intellectually stimulating, meeting state and editorial standards of quality. The Editor must have a working knowledge of state standards, pedagogy, as well as the ability to write and edit text so that it is engaging, clear, and instructionally sound. This position requires a minimum of 2 years of experience, developing and editing educational books. Classroom experience is a plus.

If interested, contact Susan Gordon at susan@lpalmer.com and tell her you saw the ad on this blog.