Some industry reads...

One of our members, Karen, has been sending me interesting posts, and here are their links; enjoy.

• Skills in the Digital Era, Part II
  
• It's only the end of rose-colored glasses

And please feel free to send job postings or interesting urls for the group.

Have a great weekend.

New Feature: Upcoming Industry Events

As requested by one of our members, Libby, I have added an "upcoming events" sidebar. So if you have an industry event you'd like to share with others, just e-mail me the date, name, and url for more info, and I'll post it to our blog.

And if you have suggestions or requests for blog features, upcoming events, or more, please let us know and we'll do our best to accommodate.

Have a good night,
Karina, Joanne, and Ania

September Meetup

As promised, here's more info on last week's meetup for those of you who couldn't make it.

Not only did we try a new venue (The Chill Lounge), but we also invited current MS in Publishing students to join us. And of the 18 total attendees, about half were alumni and half current students.

The night started off with usual chatting, networking, drinking, and eating, and at about eight we started our round-robin introductions and questions. Dave posed a question about licensing content on other websites, and Libby was able to help him with some ideas. The question I posed, since we were a mix of publishing "veterans" and "newbies," was what skills did everyone think the most vital for those who wanted to stay and grow in today's publishing industry. Below are some of the answers we heard:

1. relationship management--many agreed with this
   
2. financial know-how--second most popular answer
   
3. managing up/down/laterally
4. project management
5. technological know-how

Do you agree with these answers? Do you have one to add? Let us know...

New Name and New Focus

Hi everyone,

For those of you who missed last night, we had a great turnout of current MS in Publishing students which added so much to the conversation and the networking, that we've decided to rename the group to the "NYU Publishing Association," making it open to all current students as well. After all, this is about networking and exchanging ideas with others in publishing...

I've changed the LinkedIn group name, and haven't been able to do so for the Facebook one as of yet. I have also updated the blog url and name accordingly, so please update your rss feeds and bookmarks accordingly: http://nyupublishing.blogspot.com/

Two questions were discussed last night, which I will blog about later today or tomorrow.

Hope to see you all at our next event on the 28th.

Karina, Joanne, and Ania

Marketing Manager Position

Position : Marketing Manager Salary : 70K

Location: Montclair, NJ (easy reverse commute, no car needed, 1 block from the train)

Description : Fast-growing internet retailer is looking for a Marketing Manager responsible for managing retention initiatives. Responsibilities will include planning and executing CRM and email marketing campaigns including: • Plan and implement delivery of targeted offers to reduce attrition and drive purchase of higher margin products • Support development and implementation of other retention programs, including rewards program and relationship-building efforts • Manage and optimize Pay-per-click Search Marketing to drive both acquisition and retention The successful candidate will have a degree from a top school and at least 2-3 years previous experience in direct marketing, preferably with online/e-commerce marketing experience.

Contact : donnan@lpalmer.com

Susan Roane's Blog

As you all know, Susan will be speaking at our first NYU sponsored alumni event and here's her blog url in case you want to check it out before you come and here her speak: http://susanroane.blogs.com/. Enjoy and hope to see you on the 17th. If you haven't RSVP'd already, please do so.

Good night.

Updates on meetup and more

Hope everyone had a great summer.

Our next meetup is fast approaching and we have a new venue booked: the Chill Lounge at 329 Lexington Avenue at 39th Street. We have their back room booked and it's cozy and got plenty of space, so Joanne, Ania, and I hope to see you there. Drinks are half off if paid in cash...and we may have some current NYU Publishing students stopping by as well. Also, if you have a question you'd like discussed at the round robin portion of the evening, just e-mail me or post it to the blog.

We've also booked a great speaker for our first larger event, to be held at NYU's Torch Club on October 28th. Susan RoAne has owned a speaking, consulting, and coaching business for over two decades. Known as The Mingling Maven, she has sold over a million books and speaks at organizations and corporations across the country. She lives in the San Francisco/Bay Area. Below is an article written by Susan; enjoy and be sure to come hear her speak at our event.

FACE TO FACE in Sticky Situations
By Susan RoAne

In most aspects of our life, we're confronted with various face to face situations that confound and confuse us. How we deal with the variety of people who have different interests, opinions, styles of communication and value systems than we do reflects on us. In this article based on my forthcoming book, FACE TO FACE, I highlight some of these baffling moments of misery, the cornucopias of confusion, and offer possible solutions.

Peter Palmer, of Palmer Command Productions, refers to these sometimes trying, sticky situations as character building moments: “I built it into my wedding vows. Rather than saying 'in bad times' (for better or worse), I adjusted it to 'in character building moments'.” That's a good way to look at these challenging situations and a fine way to begin wedded life.

Agree To Disagree

Not everyone we work with or play bridge or soccer with is going to hold the same opinions as we do. More likely, many people we meet will be of different opinions and beliefs. It can be uncomfortable if we're in a face to face conversation and find we're talking to our polar opposite about war, political candidates, health care or even a favorite actor, team, restaurant or model of car. When it's apparent that no one is changing his or her mind, move the conversation to another more neutral topic. The solution: simply agree to disagree and find another shared topic of interest. “It looks like we have different and strong views and neither of us is going to change, so . . . How 'bout dem Bears?” Said with humor, that comment pokes fun at fallback talking points, and the segue has been made.

The One Uppers And The Put Downers

One sticky situation made it clear to me that I ought to solicit others' ideas, strategies and opinions. It's how to handle the person who is the putdown artist or the critic who manages to make the barbed comment . . . in front of others.

One effective way I learned to respond to hurtful and/or pointed comments is to simply look at the person and quietly say, "Ouch!" It's a word that unmistakably implies a transgression and it's an unmistakable "I" message. Too often we let people get away with demeaning comments, rather than deal with them immediately, face to face. My team – Jeff Munks, Brad Oberwager and a New York based editor friend – has different methods of dealing with the One Uppers and Put Downers, who not only cross our paths but also cross us.

To the One Upper, Jeff, Deputy Executive Learning Officer for the Navy, will respond, "Wow, that's fascinating," and then politely move on. The Put Downer is told, "Gee, I'm sorry you feel that way," and then Jeff exits. Jeff prefers being in an environment where people are engaged in making others feel good. "Hanging around people who don't share that value is something I won't do." Brad Oberwager, CEO of Sundia Corporation, and a successful serial entrepreneur, offered a different viewpoint. According to Brad, it's a matter of uneven power/socioeconomic situations. "If I'm in the stronger position and someone says something negative, I call them on it right away, 'That was an unpleasant comment,' or 'Was it your intention to hurt me?' The direct approach is wickedly effective."

What if Brad is not in the stronger position? "I smile, look them in the eyes and say, 'Fortunately my confidence is high enough that I don't need to respond to your comment.' The underlying insult is that they have a lack of confidence and that they need to put me down. When an offensive comment is made in a situation where we're equals, I'm very direct, 'That sounded like a nasty comment; maybe I didn't understand what you meant.' Often I turn my back on the person and walk away." Having a response in mind for these situations prevents us from being caught off guard and rendered speechless. If we're walking on eggshells around someone who consistently one ups or puts down, not being around them is a good option.

My New York based editor friend, is a great "Southern gentleman," who usually stays out of conflict. "If the offensive comment is in a work situation, I don't say much in response, and I let my work speak for itself. If someone makes an offensive remark in my personal life, I'll usually challenge that person or say something that expresses my shock or that I'm offended."

There is a caveat to our handling of these conversation killers, a truism left over from my teaching days. The instigator doesn't get caught, but the retaliator does. Remember those moments? "But, teacher, Johnny hit me first," spoken after the teacher catches Billy returning the punch at Johnny. The same dynamics can apply to the verbal retaliator, especially if people didn't hear the instigator's comments. We should be sure to assess each situation before we decide how to respond or react.

Silent Approval

The dilemma: are we silent or do we address the offending remarks? If we're silent, do we give tacit approval to the offender? Yes. When we call people on their stuff, we set boundaries. That's another lesson to be learned from teachers. When you have standards of acceptable behavior, the rules, the students know the parameters. No question that they test those rules, but they know which are the bad behaviors and, more importantly, their consequences. My last year of teaching I whittled my rules down to one rule: The Golden Rule. It may have taken a month or so, but my five different classes of students knew HOW they had to behave and what would happen if they didn't. Frankly, it isn't as easy to rein in adults. We can't send them to the principal's office, although there have been times I wished I could do just that. But, kids and adults who push boundaries try to get away with as much as we will let them.

RoAne's Reminders

* Have several generic remarks in your conversational quiver so that you aren't caught off guard.
* Use "I" messages. "I'm surprised, disappointed, perplexed that you..."
* For the consistent One Upper, bring his/her behavior to his/her attention. "I had no idea our vacations (cars, computers, bonuses, sales purchases) were a contest."
* To set boundaries and let people know they've transgressed, by not smiling when delivering your comment.
* Saying nothing is only silent approval when also nothing is done.
* "Old school" doesn't permit bad words about good people.

For those of you who are part of the LinkedIn group, LinkedIn now allows discussions to take place on the group page, so if you'd like to ask members a question, that's a good place for it. And as with this blog, you can sign up for e-mail notifications when a new discussion topic is posted. If you're not part of the LinkedIn group, just send me a request to join and I'll be sure to add you.

Enjoy your weekends and see you soon.

Katie Walton asked that I post this job:

ASME, a world-renowned leader in the mechanical engineering field will be looking to fill the position of Business Analyst. ASME, a not-for-profit educational and techni­cal organization headquartered in NYC, has 127,000 members worldwide, 5 loca­tions in the U.S. and 3 overseas, over 300 employees, and $70 million in revenue.

The Business Analyst performs a combination of roles and tasks to assist in the on-going development and expansion of several in-house applications. The position requires the ability to maintain and document a software application project from specification through final release in addition to training new users on the system. This includes:

• Analysis of business and end-user needs
• Writing business requirements and specifications
• Facilitation of projects based on unique schedule and resource needs
• Liaising with programming staff during development
• In-person and web conference training for end users
• Process documentation for users

Computer skills required:

• Microsoft Office (Word, Excel, Access, Visio)
• Adobe Acrobat
• Basic knowledge of computer systems

This position requires a Bachelor's degree plus either technical writing experience or experience in a web application development environment. Advanced degrees considered in lieu of some related experience. Additionally, ideal candidates will have:

• Very strong written and verbal communication skills
• Technical communication skills a plus
• Basic public speaking skills
• Basic understanding of databases
• Familiarity with membership-based organizations
• Familiarity with standards development or technical publishing a plus

Some travel required.

If anyone is interested in applying, or has questions about the position, they can email me at waltonk@asme.org. The job is also posted on NY Times/Monster at http://jobview.nytimes.monster.com/getjob.asp?JobID=65136592