Thursday, July 29, 2010

Marketing Manager

Reports to: SVP Marketing 
Location: Company HQ, New York, NY
Tutor.com is a great place for talented, hands-on people who have a passion for education, and like to get things done. We’re a privately held company with venture capital backing. We’re the world leader in live, online tutoring—our tutors have served over five million students. Right now, we’re focused on growing. We have some huge opportunities, and we need a great marketer who can work hard, work smart, and keep multiple projects on track at the same time. If this sounds like a fun and rewarding challenge, we’d like to hear from you.
Overview: Seeking an experienced, hands-on, business-to-business marketer to focus on K-12 school and public library customers. The Marketing Manager is responsible for developing and executing marketing campaigns and creating collateral materials to support our field sales team.
Position Responsibilities:
  • Manage the execution of all marketing programs including advertising, direct mail, email, trade shows, and conferences for the library and K-12 school markets.
  • Create effective brochures, specification sheets and other collateral materials to inform the market about the benefits of our products and services.
  • Develop highly impactful presentations to support critical sales meetings.
  • Continuously refine our product and company messaging
  • Collaborate with various marketing and account management functions including public/press relations, social media, and client services to create marketing programs and support materials for our existing clients
  • Conduct formal and informal market research, in addition to managing existing advisory panels
Position Requirements:
  • Successful track record of creating and executing marketing programs within a budget.
  • 5 to 7 years of overall marketing experience with at least 2 years of relevant K-12 or library market experience.
  • Excellent copywriting and communications skills.
  • Strong organizational and project management skills.
  • Experience with community-based programs and tactics is a strong plus.
  • Bachelors Degree in Marketing, Business, Education or a related field is required.
Benefits:
  • Health/Dental/Vision/Life insurance
  • Disability (short and long term) options
  • Paid PTO time for holidays, personal days, sick days
  • Unlimited free online tutoring for family
  • Stock options
  • Opportunity for personal and professional growth, advancement, and leadership within an innovative but stable growing company
Please email a letter of interest and resume to Jill Musguire, Director of Marketing, at jmusguire@tutor.com with B2B Marketing Manager in the subject line.

Thursday, July 15, 2010

Publishing News: July 15, 2010

It has been far too long since I have updated this blog, and for that I feel like I deserve some kind of publishing-related punishment. Death by paper cuts, perhaps.

I've decided, therefore, to keep my posts short and sweet, and focus on news items related to our wonderful, beleaguered profession.

"Novelist Ryu Murakami plans to release his latest novel exclusively for digital bookworms throughApple Inc.’s iPad ahead of the print version. Mr. Murakami, the acclaimed author of over 15 novels including “Coin Locker Babies” and “In the Miso Soup”, replaced the publishers with a software company to help develop the e-book titled “A Singing Whale,” or “Utau Kujira” in Japanese. The digital package will include video content and set to music composed by Academy Award winning composer Ryuichi Sakamoto, according to the Japanese business daily Nikkei."
Publishers are obviously still needed if quality is going to be maintained, but they've got to adapt their offerings to address this new 3-dimensional platform or risk being marginalized.

The Guardian goes behind the press to look at the success of Dedalus Books. They scored their initial funding from a house mortgage, yet they've "grown into an award-winning force to be reckoned with," says the Guardian.
Hmmm . . . using a home mortgage to launch a publishing house. Success or no, this is not a start-up methodology that I'll be adopting any time soon.